Bellwether’s Coffee Roaster Blossomed During the Pandemic, Doubling Installations
Independent coffee shops were hit hard by the pandemic last year. In October, Euromonitor International predicted that the U.S. would have just 25,307 coffee/tea specialty outlets by the end of 2020, a 7.3 percent drop year-over-year and the first such decline since 2011. While giants like Starbucks had the resources to weather the pandemic, smaller independent chains bore the brunt of COVID-19 fallout.
Given this dark backdrop, you might think that Bellwether had a bleak year as well. The startup makes a compact, connected, electric and ventless professional coffee roasting machine meant for independent cafes — like the ones that shut down last year. But actually, Bellwether didn’t just survive the pandemic, it thrived.