Join Bluestone Lane’s third consecutive Movember campaign by Oct. 31 to support men’s health and receive a $5 daily coffee credit

NEW YORK (Oct. 20, 2020) – This November, Australian specialty roaster & café brand Bluestone Lane will serve as the official meeting hub of the Movember movement, offering a place for locals across its 51 locations to come together and talk about men’s health and mental health – over free coffee every day.

Anyone who registers to join Bluestone Lane’s Movember campaign by Oct. 31 will receive a $5 daily afternoon credit to spend at Bluestone Lanes nationwide through the Bluestone Lane app during November. The brand is encouraging participants to use the credit to connect with their mates for important conversations about men’s health, to boost their own mental health, and to raise funding and awareness for the cause.

“Nearly half of American men have said that their emotional and mental health has declined during the pandemic. We need connection more than ever, and there is no better way to have that connection than over a great cup of coffee or tea,” Bluestone Lane Founder and CEO Nicholas Stone said. “Bluestone Lane is encouraging our locals to grab a cup of coffee with a mate every day this month and have important conversations about the health and wellbeing of you, your loved ones and your communities. Bluestone Lane has always been a place for our locals to come together with friends, and coffee is such a catalyst for conversation.  Even if you cannot donate to the cause, we want you to use this daily credit to have a conversation to support the health of your mates. We provide the coffee, and you provide the conversation.”

Movember is the leading global charity changing the face of men’s health. From its beginnings in Australia, the foundation has expanded to 21 countries, taking with it the iconic Movember moustache as its badge of honor. The Movember movement is about raising awareness and funding to support some of the biggest health issues faced by men: prostate cancer, testicular cancer, mental health and suicide prevention.

This is Bluestone Lane’s third year as the conversation hub of Movember. In 2019, the team raised over $280,000 to support the movement.

How it works:

1. Register to join the BL Mo Space at MoNetwork.co/BluestoneLane by Oct. 31
2. Download the Bluestone Lane app (new users automatically receive a $5 credit)
3. Look for an email from Bluestone Lane at the start of Movember to register and begin receiving a $5 daily afternoon coffee credit (total value of up to $150)
4. Raise at least $75 by Nov. 15 to continue receiving the credit, with the goal of raising $150 by Nov. 30

About Bluestone Lane

Bluestone Lane is a New York-born Australia lifestyle and hospitality brand, and one of America’s top 25 fastest-growing fast-casual businesses, leading the movement in third and fourth wave coffee culture. Known for introducing the “Flat White” and “Avocado Smash” to the United States, the brand has had an undeniable influence on the American market and has enjoyed rapid adoption from consumers who are looking for superior coffee, an elevated experience and healthier menu options. Bluestone Lane’s award-winning coffee and café business was founded by former Melbournian Nicholas Stone, who upon moving to New York City, discovered that there was a real opportunity to provide an enhanced coffee and café experience, rather than one focused purely on transactions and solving a need for caffeine. Bluestone Lane currently operates 51 coffee shops and cafés across the U.S. and Canada.

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