Gary Vaynerchuk’s VaynerX today announced the launch of VaynerCommerce following the media parent company’s acquisition of ecommerce technology company Lucid Fusion.

Zubin Mowlavi, CEO of Lucid Fusion since its founding in 2000, will serve as president of VaynerCommerce. The goal of the company will be to provide sustainable growth opportunities for clients through ecommerce.

In a shocking move, Planters, the Kraft-Heinz-owned snack brand, has killed off its iconic mascot in a teaser for its Big Game spot. Mr. Peanut’s untimely demise began with a Nutmobile crash, followed by falling off a cliff and ending in an explosion. …

The spot, which will air during the third quarter of the Big Game on Feb. 2, was produced by VaynerMedia. Planters also has several promotions and activations to honor Mr. Peanut’s life, including commemorative pins for fans who spot the Nutmobile on the streets and a hashtag, #RIPeanut, for fans to share their sympathies.

At the 66th Cannes Lions International Festival of Creativity, VaynerMedia and in-house production company, VaynerProductions, won four Cannes Lions, a first for both companies. The awards include a Bronze Lion in Film and a Silver and Bronze Lion in the inaugural Entertainment for Sport category for Budweiser’s “Dwyane Wade’s Last Swap,” and a Silver Lion in Branded Experience & Activation for Miracle Whip’s “No More Mayo.

NEW YORK–(BUSINESS WIRE)–Oxford Solutions, a leading global cyber security company, announced today the completion of its acquisition by Stephen M. Ross’ RSE Ventures. The acquisition expands the reach of RSE Ventures, as Skout Secure Intelligence provides cyber-security monitoring and unparalleled customer service for companies around the world.

Skout focuses on helping companies in the midmarket that are facing the increasing risks of cyber attacks. These companies are often vulnerable, because of the complexity, cost and resources needed for today’s security solutions. Skout combines a proprietary blend of cloud-based technologies and data analytics with great customer service, to offer easy to use, and economical cyber-security for small to midsize businesses. Most importantly, Skout focuses on personal, human communication to make security technology accessible to non-experts.