Gary Vaynerchuk’s company is launching a new men’s media brand
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- After buying the women’s lifestyle media brand PureWow in 2017, Gary Vaynerchuk’s company is launching its first media brand under the Gallery Media Group umbrella.
- One37pm is a young men’s brand meant to capture the collision between pop culture and entrepreneurship, or “the grind.”
- There will be no negative stories and no wall between the advertising and editorial teams, much like PureWow.
- The head of Gallery Media Group, Ryan Harwood, sees this as just the start and says the company could build or buy other media properties in the coming months.