Media & Marketing Jun 14

Gary Vaynerchuk’s company is launching a new men’s media brand

After buying the women’s lifestyle media brand PureWow in 2017, Gary Vaynerchuk’s company is launching its first media brand under the Gallery Media Group umbrella.
One37pm is a young men’s brand meant to capture the collision between pop culture and entrepreneurship, or “the grind.”
There will be no negative stories and no wall between the advertising and editorial teams, much like PureWow.
The head of Gallery Media Group, Ryan Harwood, sees this as just the start and says the company could build or buy other media properties in the coming months.