If you’ve listened to a podcast in the last three years–whether about cooking, true crime, or politics–chances are you’ve heard an advertisement for Magic Spoon. The direct-to-consumer cereal brand that’s raised $100 million from investors including Amy Schumer, Nas, and the NFL’s Odell Beckham Jr. has been a frequent presence on audio airwaves since the company launched in 2019, and the strategy seems to be working.