New CEO of David Chang’s Fuku Plots 2023 Brand Reset

Fuku just appointed Claudia Lezcano to its top post, a quick-service marketing veteran who has big expansion plans in mind. Claudia Lezcano grew up in the food business at Burger King, where she spent eight years in various roles spanning advertising to overseeing all marketing and communications for the fast-food giant. During her time at Burger King, plus a year-long stint at Church’s Chicken as senior vice president of U.S. marketing, Lezcano gleaned how to optimize operations, and the importance of delivering a delicious product in a timely fashion.


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