RSE Ventures’ Matt Higgins: We’re having a little bit of a backlash against DTC

Shark Tank investor and co-founder of RSE Ventures Matt Higgins thinks a change is coming to the DTC playbook.

“I think it’s amazing that you can come along and challenge taboo thinking around ED, or you can go ahead and create an entirely new cereal brand, launch it right away and get scale. That’s not going away,” Higgins said on the Modern Retail Podcast.