“While it may look like just another modular construction company, I think it’s a sea change,” said Matt Higgins, CEO and cofounder of RSE Ventures, one of the company’s investors. “You’re talking about an industry that is very resistant to change, innovation, dominated by entrenched players. What the team at assembly is doing is borrowing technology from aerospace to automotive industry, and basically, almost starting from scratch. It’s similar to what Tesla did, and what Elon Musk did.”