Today Matt Higgins is cofounder and CEO of RSE Ventures, a private investment firm that focuses on sports, entertainment, food, and technology. But once upon a time, he managed social media for an NFL team, which taught him a lot about transparency. 

“Our fans were so feverishly passionate about their beloved franchise they would scrutinize our every move, so that eventually, everything that was on the inside would soon be on the outside,” he explains. “So our values, our behavior, and our culture better reconcile with what we were projecting because cracks would soon be exposed.” 

CEOs today should have that same mindset, he adds. 

“CEOs no longer need to grapple with whether to embrace transparency; they have no choice,” he says. “Transparency is the norm and the expectation, which actually makes management easier. The solution is quite simple: inside out.”