A startup has created a chip that tastes very much like bacon but is made from mushrooms, and it will soon be on the shelves of Whole Foods, Sprouts, Wegmans, Kroger and other retailers.

Outstanding Foods — founded by Dave Anderson, who helped develop products at Beyond Meat and Just, and Bill Glaser, a serial entrepreneur — has secured distribution with UNFI for the product, PigOut. The company has raised more than $4 million and is backed by big names such as James Altucher, Cesar Millan, Jesse Itzler, Emily Deschanel and Alan Cumming.